The Alpine A290, a sporty five-seater hot hatch and the brand's first fully electric vehicle, has officially arrived on European roads, making a statement in both performance and sustainability. This all-electric hatchback represents Alpine's bold step into the future of motorsports-inspired road cars, blending cutting-edge electric technology with the agility and responsiveness the brand is known for.
To mark this significant occasion, Zinédine Zidane, one of football's greatest legends and a passionate advocate for equal opportunities, took the wheel of an A290 GT Performance model on the bustling streets of Madrid. This high-profile debut not only highlights the A290's capabilities but also reinforces Alpine's commitment to a new era of driving dynamics.
Zinédine Zidane's Experience with the Alpine A290
Zinédine Zidane, known for his extraordinary achievements as a World Cup-winning footballer and successful manager, has been a global ambassador for Alpine since February 2023. His association with the brand extends beyond promotional activities; he actively supports Alpine's initiatives aimed at fostering diversity and inclusion in sports, motorsports, and the automotive industry.
During his test drive through Madrid, Zidane shared his first impressions of the Alpine A290:
"Thanks to my role as ambassador, I've had the chance to spend some time with the whole Alpine electric programme team, which is really exciting. And here I am, already driving around Madrid in this little electric A290, which is fantastic! It's quite incredible, easy to drive and at the same time sporty; a real pleasure!"
His remarks emphasize the A290's ability to merge ease of use with high-performance capabilities. The car's electric powertrain delivers an instant torque response, ensuring quick acceleration while maintaining smooth handling. Zidane, having experienced many high-performance vehicles, recognizes the Alpine A290 as a breakthrough in the electric hot hatch segment, offering a balance of efficiency and sportiness that is rare in today's market.
Launch and Availability of the Alpine A290
The Alpine A290 first hit European roads in December 2024, with initial deliveries beginning in France before expanding across the continent. The demand for this compact performance EV has been strong, positioning it as a top contender in the growing market for electric hot hatches.
Recently, the A290 was voted Car of the Year 2025, a prestigious accolade that highlights its impact on the automotive industry. This recognition reflects the vehicle's engineering excellence, innovative design, and ability to offer an engaging driving experience while being fully electric.
With European markets leading the charge in EV adoption, the A290's availability in key regions such as Germany, Spain, Italy, and the United Kingdom is expected to further boost Alpine's position in the competitive electric vehicle landscape.
Key Features of the Alpine A290
The Alpine A290 introduces a new era of high-performance electric hatchbacks. Designed with inspiration from Alpine’s motorsport heritage, it seamlessly integrates advanced EV technology with the brand’s signature driving dynamics. Below are the standout features that define the A290:
Powertrain and Performance
- Electric Motor: The A290 is equipped with a high-output electric motor that delivers instant acceleration, making urban driving engaging and responsive.
- Battery Range: The vehicle is designed for a balanced range-to-performance ratio, ensuring both efficiency and driving excitement. With an estimated WLTP range of over 250 miles, it caters to both city commutes and longer journeys.
- Torque and Handling: The car's torque-vectoring system enhances cornering precision, giving drivers an experience reminiscent of traditional Alpine sports cars.
Design and Aerodynamics
- Compact Yet Aggressive Stance: Retaining Alpine's signature aesthetic, the A290 boasts sharp lines, a bold front fascia, and a sculpted rear for an aerodynamic advantage.
- Lightweight Construction: Alpine has focused on weight reduction, using advanced materials to enhance efficiency without compromising on structural rigidity.
- Performance Wheels and Brakes: High-performance alloy wheels and a specialized braking system ensure stability at high speeds and precise stopping power.
Interior and Technology
- Driver-Centric Cockpit: The cabin is minimalist yet functional, featuring a digital instrument cluster and a central infotainment system optimized for an intuitive user experience.
- Sport-Inspired Seating: Premium materials and ergonomic sports seats enhance both comfort and support during dynamic driving.
- Connectivity and Infotainment: The A290 is integrated with the latest infotainment and connectivity solutions, including over-the-air updates, smartphone integration, and real-time navigation services.
Sustainability and Efficiency
- Zero Emissions: As a fully electric vehicle, the A290 produces no tailpipe emissions, contributing to a cleaner urban environment.
- Recycled Materials: Alpine has incorporated sustainable materials in various components, reducing its environmental footprint.
- Regenerative Braking System: Enhances energy efficiency by recharging the battery during deceleration.
Alpine's Commitment to Electrification
The A290 is the first step in Alpine’s broader electrification strategy, which aims to transition the brand into an all-electric performance marque by 2030. The company’s approach emphasizes delivering thrilling driving dynamics without compromising on sustainability.
With Alpine's racing pedigree influencing every vehicle in its lineup, the A290 is engineered to set new benchmarks in the hot hatch segment. The brand’s goal is to preserve the essence of its motorsport DNA while embracing the advantages of electric mobility.
Upcoming models in the Alpine EV lineup are expected to follow a similar philosophy, blending innovation with the precision handling and performance Alpine is known for.
Conclusion
The Alpine A290’s electrifying debut in Madrid, particularly with Zinédine Zidane at the wheel, underscores its position as a game-changer in the electric hot hatch segment. Combining agility, performance, and sustainability, the A290 proves that EVs can be both exhilarating and practical.
As the A290 continues its rollout across Europe, it is poised to become a benchmark for electric performance cars, solidifying Alpine’s place in the rapidly evolving automotive landscape. Whether navigating city streets or tackling winding roads, the A290 delivers an experience that stays true to Alpine’s sporting heritage while paving the way for an electric future.
